一个好的无线详情页该怎么做（无线高端详情页案例解析）
宝贝详情的关键任务就是：与买家建立信任，从而停留更长的时间，PC端详情页要搞好的同时，无线端更不容忽视。一、买家的心理在浏览页面时是如何发生变化的?
掌柜希望买家通过某种途径进入店铺后，能够在店铺多看一些宝贝，停留更长的时间，因为停留时间越长达成交易的可能性就越大。
当买家需求和店铺目标达成一致，买家就会产生购买欲望，从而达成交易。那么，买家的心理变化大概是：从产生购买到最终的发生购买行为。
二、页面想要吸引并主导买家心理变化就必须做到与买家建立信任
(一)营造促销氛围宝贝详情页营造促销氛围主要模块为：主图、详情关联以及宝贝海报。促销信息要简洁醒目，让买家能够清楚的明白本款宝贝在做什么活动，有什么优惠
(二)让买家对页面或者宝贝产生兴趣让买家对页面或者宝贝产生兴趣的目的在于，继续浏览页面并且关注我们的产品。那么怎么让买家产生兴趣呢?设置情感营销模块或在详情海报或者前三屏部位添加创意性、易吸引眼球的文案，如下图
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(三)增加买家的购买信心一般买家购买物品的时候多数都是因为有需求，所以买家就会去不同的店铺进行观察对比，从而选择自己认为可信的、性价比高的商品进行购买，那么如何才能增加我们的说服力，让买家达成交易呢、可从宝贝优势以及高性价比入手。以耳机为例：可展示音质、品质、功能等方面。http://static.epaidai.com/uploadpath/2016-3/2016359192_245395_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/2016359194_244921_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/2016359197_540774_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/2016359199_145042_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163591910_442218_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163591912_168337_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163591914_400159_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163591930_671429_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592636_173364_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/2016359265_984566_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592610_765461_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592620_582633_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592623_870519_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592627_388394_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592659_885062_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592650_323841_660_0_1.jpg
(四)产生购买主要是展示宝贝属性、宝贝实拍以及宝贝细节等部分，让买家能够对产品有足够清晰的了解，这样才能达成交易。
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三、总结想要做好宝贝详情页，无论是PC端抑或无线端都必须从买家和商品的实际情况入手，这样所设计出的页面将十分具有说服力，达到好的浏览效果;那么我们应该从以下几个方面入手：1、 产品的基本属性、产品本身的特点以及找出产品在同类产品中较突出的优势2、 根据购买本类产品的消费人群的年龄段、浏览习惯、兴趣爱好等设计页面布局、页面色调等。3、 遵循交易平台以及店铺实际情况进行合理设计http://static.epaidai.com/uploadpath/2016-3/20163592811_408147_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592814_481637_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592818_557479_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592822_910764_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592827_111017_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592831_597243_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592842_644587_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592846_566194_660_0_1.jpghttp://static.epaidai.com/uploadpath/2016-3/20163592849_479472_660_0_1.jpg
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